As the sun starts to shine a little brighter and temperatures begin to rise, 7Up is jumping into summer early with a brand-new seasonal offering that’s already creating a splash. Meet 7Up Endless Summer Watermelon & Strawberry, a limited-edition flavor that blends the refreshing citrusy base of classic 7Up with juicy watermelon and sweet strawberry for a fruit-forward twist that screams summer in every sip.
This special release is designed to bring a taste of the season to consumers ahead of schedule, offering a playful and vibrant soda option perfect for warm-weather moments—from backyard barbecues to beach trips and poolside lounging. The flavor, available in both regular and Zero Sugar versions, is being rolled out in 12-ounce cans and 20-ounce bottles, making it convenient for both solo enjoyment and summer gatherings.
The product is currently being sold exclusively through Kroger-affiliated retailers, which include Fred Meyer, King Soopers, Ralphs, and others. This type of retail exclusivity isn’t new for beverage brands looking to test new flavors or generate buzz. And if history is any indication, the drink’s limited-time availability might not last long—so fans are encouraged to stock up early.
Endless Summer follows in the footsteps of 7Up’s previously successful seasonal flavor, 7Up Tropical, which featured mango and peach and initially launched as a limited-time offering before eventually earning a spot as a permanent product. That flavor’s popularity demonstrated the appetite for fruit-infused variations of traditional sodas, and it’s likely that 7Up is hoping for a repeat success with its new watermelon and strawberry combo.
The packaging for Endless Summer also makes a bold seasonal statement. Dressed in bright pink with summery visuals, the cans and bottles evoke a carefree, vibrant aesthetic that matches the flavor’s fruity flair. It’s an eye-catching product that feels right at home in a cooler packed with drinks for a sunny day.
This move by 7Up also taps into a broader trend across the food and beverage industry, where summer flavors are being launched earlier each year. Brands like Coca-Cola, Oreo, and Dairy Queen have all started pushing out warm-weather treats and products ahead of the traditional summer season, aiming to capitalize on consumer cravings for tropical, fruity, and nostalgic tastes.
Though only available at select stores for now, fans are hopeful the flavor could expand to wider distribution if it proves successful, as was the case with previous releases. However, given the product is marketed as a limited-edition item, there’s no official word on whether it will stick around after summer.
For soda lovers and flavor explorers, 7Up Endless Summer Watermelon & Strawberry provides a playful new way to enjoy the classic lemon-lime soda. Whether you’re tossing it into a picnic basket or simply reaching for a fizzy drink on a sunny afternoon, this new release offers a refreshing escape from the ordinary—and maybe even a small taste of summer before it officially arrives.
So, if you’re looking to add a splash of something new and seasonal to your soda lineup, this could be the perfect limited-time treat. But act fast—Endless Summer won’t last forever.
