Florence’s creative community is marking a milestone this season as Serene Abundance Studio commemorates the first anniversary of its Historic Old Town location with a new exhibit at the Florence Area Chamber of Commerce Visitors Center and Gallery. The showcase, titled Coastal Vibes, brings together a curated selection of local and regional artwork that reflects the natural character of the Oregon coast and the expressive talents of artists who call this region home.
The exhibit is a collaborative effort between studio owner Serena Appel and the Florence Area Chamber of Commerce. Appel, a licensed professional counselor and established artist, has built her Maple Street studio into a space that blends art, wellness, and community connection. The new exhibit at the Chamber Gallery extends that mission by presenting pieces that explore coastal scenery, natural textures, and personal expression through a variety of mediums.
Coastal Vibes gathers works from several Oregon artists and photographers. Featured contributions include imagery from members of the Florence Camera Club, photographic art by Ashland based photographer Janelle Boatright, and handcrafted shell art from 808 Koastal Krafts of Florence. Each piece contributes to a collective portrait of the coastal environment, emphasizing both its tranquility and its creative influence. Visitors can expect a range of interpretations inspired by landscapes, shoreline textures, and the region’s distinctive atmosphere.
The Florence Area Chamber of Commerce has continued to support rotating exhibits at its Visitors Center, recognizing the value of local arts in both cultural enrichment and economic vitality. The Chamber Gallery hosts a changing selection of works throughout the year, offering artists a visible platform while giving residents and visitors a place to engage with the region’s growing arts scene. The Coastal Vibes exhibit will be on display throughout November, giving the community ample time to explore the collection.
Serene Abundance Studio itself has grown into a multifaceted creative hub over the past year. Appel’s professional background in creative arts therapies shapes the studio’s mission, which focuses on healing, personal growth, and artistic exploration. The studio regularly offers classes, workshops, and seasonal programs designed to support both new and experienced artists. Fall and winter schedules are available at the studio and online for those who wish to participate in upcoming events.
Beyond classes and therapy based programming, the studio has become a gathering place for partnerships among artists, educators, and creative practitioners. Appel’s involvement in community arts projects expands the reach of her work, and her exhibit history includes showings across the United States and Europe. The anniversary exhibit reflects both her personal journey and the collective spirit of Florence’s creative community.
The Florence Area Chamber of Commerce Visitors Center and Gallery, located on Highway 101, continues to welcome the public on weekdays. The collaboration with Serene Abundance Studio highlights the ongoing efforts to elevate local culture and support artists who contribute to the city’s identity. Community members and travelers alike can view Coastal Vibes during regular operating hours and learn more about additional arts programming available throughout Florence.
Information about Serene Abundance Studio, including class schedules and upcoming events, can be found at the studio’s website. Details about the Chamber Gallery, volunteer opportunities, and membership programs are available through the Florence Area Chamber of Commerce for those interested in participating more deeply in the area’s cultural and business community.

