Florence is ushering in the holiday season with a full month of celebrations designed to bring families together, energize local businesses, and showcase the community spirit that defines this coastal town. The Florence Area Chamber of Commerce has unveiled an extensive lineup of events that will span from Thanksgiving weekend through Christmas Eve, offering residents and visitors a festive invitation to shop, explore, and enjoy the charm of the season.
The excitement begins with Shop Local Saturday on November 29, a popular kickoff that encourages holiday shoppers to support the businesses that anchor Florence’s economic and cultural identity. The first one hundred shoppers will be greeted with complimentary tote bags filled with discounts, treats for kids, walking maps, and updated sales information. The Chamber Welcome Tent will be set up at Gazebo Park on Bay Street between one and three in the afternoon, providing resources, directories, and materials for families preparing to participate in the holidays’ signature activities. Children can also pick up stickers, coloring sheets, and the official map for the community treasure hunt.
That treasure hunt, known as the Sami and Ollie Treasure Hunt, runs from November 28 through December 24 and invites families to explore Florence’s local merchants in search of hidden holiday surprises. Sponsored by Sea Lion Caves, the hunt is designed to bring visitors into shops throughout town, strengthening community-business connections while adding a layer of festive fun to the holiday shopping experience. Treasure maps are available at participating merchants and at the Florence Visitor Center on Highway 101.
Festivities continue on December 6 with Santa’s Workshop at Cross Road Church on 10th Street, a family event that blends crafts, cocoa, cookies, and a chance for children to write letters to Santa. Santa himself will make an appearance between noon and one, offering a personal holiday moment for families. Presented by local sponsors Lofy Construction, Coastal Home Services, and Beach Bum Doggie Resort, the workshop provides a warm and welcoming mid-day gathering for children eager to celebrate the season.
Later that afternoon, downtown Florence transforms into Santa’s Coastal Playground, the highlight of the city’s holiday festivities. Bay Street will come alive with music, lights, giveaways, hayrides, and community performances. Families will see lighted balloons, take part in a walk and bike parade, enjoy a performance by the Florence Community Choir, and welcome the arrival of Santa and Mrs. Claus. The day culminates with the city’s annual tree-lighting ceremony, bringing residents together as the tree is illuminated in the heart of the historic district. The Florence Public Works Department will provide hayrides, adding to the nostalgic charm of the celebration.
The Chamber emphasizes that shopping locally during this season is not only a festive activity but an essential way to support Florence’s economic health. Local businesses prepare for these events year-round, and the month-long celebration is designed to drive both foot traffic and community engagement. Many merchants will offer extended hours and holiday discounts throughout December, ensuring that residents and visitors have ample opportunity to enjoy everything Florence has to offer.
More details, updates, and participating business information can be found at FlorenceFun.com or by contacting the Florence Area Chamber of Commerce.