March arrives in Southern Oregon with fresh snow, longer daylight hours, and a renewed sense of community on the slopes as Mt. Ashland Ski Area prepares to launch National Women’s Month with a full day of outdoor activities designed to welcome participants of all skill levels. The mountain will host a series of events on Sunday, March 1, marking the official kickoff to a month dedicated to celebrating women in outdoor recreation while highlighting the resort’s growing lineup of seasonal programming.
The day begins with Diva Daze, a community-focused gathering scheduled from 10 a.m. to 2 p.m., organized in collaboration with members of the Mt. Ashland Ski Patrol. The event blends recreation, learning, and social connection, encouraging participants to spend part or all of their day exploring the mountain in a supportive environment. Activities include yoga sessions held directly on the snow, group ski and ride opportunities, interactive avalanche beacon park demonstrations, and a playful tutu parade intended to foster camaraderie and confidence among participants.
Organizers describe the event as an opportunity to build community while introducing newer skiers and riders to mountain safety, outdoor wellness, and skill development in a relaxed atmosphere. The gathering reflects a broader effort across outdoor recreation industries to create more inclusive spaces and encourage participation among women and families seeking approachable ways to experience winter sports.
Later in the afternoon, attention shifts to the terrain park for the Ladies Rail Jam, scheduled from 1 p.m. to 3 p.m. The competition-style event is open to skiers and snowboarders ages 13 and older, welcoming both experienced riders and those interested in trying freestyle features for the first time. Registration fees from the Rail Jam will support SheJumps, a nonprofit organization dedicated to increasing women’s participation in outdoor adventure and snow sports through education, mentorship, and community events nationwide.
Beyond the weekend celebrations, Mt. Ashland officials say the mountain continues to expand accessibility for guests through new lift ticket options introduced this season. The resort recently launched a $55 all-day weekday ticket alongside a $30 Lower Lift ticket designed specifically for beginner and novice riders. The goal is to create a gradual learning progression that allows newcomers to build confidence before advancing to more challenging terrain, an approach aimed at lowering barriers to entry for families and first-time visitors.
The March calendar also serves as a preview of upcoming seasonal programming. Resort staff are preparing for Bavarian Night later in the month, an event benefiting the Mt. Ashland Ski Patrol, as well as the release of summer programming announcements in the weeks ahead. Plans include the return of Alpine Adventure Camp and expanded warm-weather activities as the mountain transitions from ski season to hiking, trail running, and outdoor recreation opportunities beginning in early summer.
While winter conditions remain strong, mountain officials emphasize that Mt. Ashland operates as a year-round outdoor destination, connecting regional communities to recreation throughout every season. The National Women’s Month kickoff represents both a celebration of winter sports culture and a broader invitation for residents across Southern Oregon and Northern California to engage with the outdoors in new ways.
As March begins, organizers expect a lively turnout on the slopes, bringing together longtime skiers, newcomers, families, and outdoor enthusiasts to celebrate community, recreation, and the shared experience of mountain life at Mt. Ashland.