A new kind of fitness and recreation concept appears to be making its way to Southern Oregon, and for golf enthusiasts, fitness-minded residents, and anyone looking for something beyond the traditional gym experience, the arrival of Club 72 Fitness is already generating curiosity across the region.
According to information released through the company’s website, Club 72 Fitness is preparing to open what it describes as Southern Oregon’s only 24-hour indoor golf and full gym facility, blending advanced golf simulator technology with a modern fitness center under one roof. The concept is expected to serve residents from throughout the region, including Medford, Central Point, Grants Pass, Klamath Falls, Ashland, and surrounding communities where golf culture and active lifestyles continue to grow in popularity.
The business appears to be positioning itself somewhere between a private golf club atmosphere and a high-end wellness facility, while also introducing a year-round indoor training option that is still relatively uncommon in Southern Oregon.
At the center of the concept are three premium TrackMan golf simulator bays, technology that has become increasingly popular among professional golfers, instructors, and competitive players nationwide. The simulators reportedly allow users to virtually play more than 100 well-known golf courses from around the world while also providing detailed swing analysis, shot tracking, ball flight data, and training feedback. Courses such as Pebble Beach and Augusta are among the experiences promoted through the simulator platform.
While indoor golf simulators have steadily expanded in larger metropolitan areas across the country, the concept remains relatively fresh for much of Southern Oregon, particularly when paired directly with a full commercial fitness facility.
Beyond the simulator experience, Club 72 says the facility will include a traditional gym floor equipped with free weights, cardio equipment, squat racks, cable systems, and strength-training stations. The approach appears designed not only for golfers looking to improve performance and mobility, but also for residents seeking a more community-focused health and wellness environment.
The company is also promoting additional features including an indoor putting green, recovery and stretch areas, and member-focused social events such as tournaments, meetups, and giveaways. Those additions suggest the facility may be aiming to create a broader lifestyle atmosphere rather than functioning solely as a standard workout gym.
One of the more noticeable aspects of the business model is its around-the-clock access structure. Similar to several modern gym franchises, Club 72 says members will be able to access the facility 24 hours a day, allowing flexibility for shift workers, early risers, traveling professionals, and residents balancing busy schedules.
The combination of fitness, recreation, golf training, and social engagement reflects a growing national trend in what many industry analysts describe as “experience-based fitness.” Across the country, wellness facilities are increasingly incorporating entertainment, recreation, recovery spaces, and community events into their operations as consumers seek environments that feel more engaging than traditional gyms filled only with treadmills and weight machines.
Southern Oregon already maintains a strong golfing presence through courses such as Stone Ridge Golf Club, Laurel Hill Golf Course, and Quail Point Golf Course, but Club 72 appears to be attempting to carve out a separate niche by focusing on indoor accessibility and golf-focused wellness training that can continue year-round regardless of weather conditions.
At this stage, the company has not publicly released an official street address, listing only “Southern Oregon” and “address coming soon” on its website as the project remains in its pre-launch phase. The business is currently advertising a limited number of founding memberships, signaling that preparations for opening are continuing behind the scenes.
The membership structure currently promoted online includes an introductory pre-launch rate of approximately $99 per month tied to an initial six-month commitment, with pricing expected to increase once the launch phase concludes. The company also indicates it plans to limit membership numbers during its early rollout.
For many across Southern Oregon, the concept itself may ultimately be what draws the most attention. The idea of combining golf simulation, fitness training, recovery spaces, and social events into a single indoor environment is something not commonly seen throughout the region, especially in a market traditionally centered around either standalone gyms or outdoor golf facilities.
The Grants Pass Tribune is excited to see this new concept arrive in Southern Oregon and could not wait to introduce readers to the project as information became available. As the anticipated opening moves closer, the Tribune also plans to reach out to the ownership team in hopes of arranging a formal interview and facility tour for more in-depth future coverage on what could become one of the more unique additions to the region’s growing fitness and recreation scene.
For additional information, residents can visit Club 72 Fitness.