A Grants Pass–based software company is once again drawing national attention for an approach that many businesses talk about but few consistently deliver, putting customers first. Rentec Direct has been named one of North America’s most customer-friendly companies, earning a Silver award in the 2025 Best in Biz Awards. The honor marks the eighth consecutive year the company has received recognition for its customer-focused culture.
Founded more than two decades ago, Rentec Direct provides property management software used by landlords and property managers across the country. While the company has grown steadily in both size and reach, leadership says its core philosophy has remained unchanged, every client interaction matters, regardless of account size or subscription level.
Chief Executive Officer Nathan Miller said the award reflects a long-standing commitment to accessibility and personal service in an industry that often relies heavily on automation. He noted that all clients have unlimited access to the company’s U.S.-based, in-house support team at no additional cost, a practice that has remained intact as the company has expanded.
That emphasis on human support has been paired with ongoing product development shaped directly by user feedback. In recent years, Rentec Direct has introduced a formal feedback loop encouraging customer ratings and reviews, along with a proactive anniversary check-in program designed to identify challenges before they become problems. According to the company, those efforts have influenced a wide range of upgrades, including a comprehensive accounting overhaul, a redesigned mobile app, the addition of bi-weekly rent payment options, and a rebuilt website editor that meets modern accessibility and mobile standards.
Between 2024 and 2025 alone, Rentec Direct’s Client Success Team supported more than 13,500 customers nationwide. During that period, staff logged more than 3,100 hours creating and refining customer support materials and spent over 500 hours in ongoing training focused on customer service best practices, property management compliance, and technical product expertise. Company leaders say that investment in staff education is essential to maintaining consistency and accuracy as regulations and technology continue to evolve.
For many users, the difference is tangible. Longtime customer Kerri, who has used the platform for nearly a decade, credits both the software and the support team with improving her daily operations as a property manager. She described the customer service team as responsive, knowledgeable, and reflective of what she believes should be the standard across industries, adding that the combination of product design and support has contributed directly to her efficiency and professional success.
The Best in Biz Awards are among the most prominent independent business awards programs in North America. Now in its 15th year, the program is judged by editors and reporters from major publications, including the Associated Press, Forbes, The New York Times, Consumer Affairs, and Wired. Each year, judges evaluate hundreds of entries across a broad range of industries, from emerging technologies to logistics, retail, and software.
Organizers of the awards have emphasized that what distinguishes winning companies is not only innovation or growth, but measurable positive impact. Over the past 15 years, Best in Biz Awards staff say they have seen winners navigate periods of economic expansion, downturns, and the challenges of the pandemic, often emerging stronger while maintaining commitments to employees, customers, and local communities.
For Grants Pass, Rentec Direct’s continued national recognition highlights the role that locally rooted companies can play on a larger stage. As the company marks its eighth consecutive customer service award, leadership says the focus remains forward-looking, continuing to refine tools, invest in people, and respond to the evolving needs of landlords and property managers across the country, while staying grounded in the community where it began.